Lindsay Egmore-Frost
BIO / LINDSAY EGMORE-FROST
Lindsay is a highly experienced marketer with commercial acumen and entrepreneurial flair. She brings a strategic, yet hands-on approach, to engage customers, grow brands and expand companies.
A creative thinker with 20+ years experience working in both agencies and with brands.
With a digital first mindset, Lindsay integrates swiftly, assessing needs and implements with thought, experience and speed. She knows how to create compelling strategies to build brand love with commercial impact.
A demonstrated history of developing positive and highly engaged teams.
Examples of work
Pots & Co - Social, influencers and partners
Driving word of mouth with a2 Milk
Driving word of mouth with Collection Cosmetics
Supporting parents and driving social
Plum Baby - Social media and Influencers
Smoothskin - Social media and Influencers
Pots & Co - Launching a premium dessert brand into US retail
SERVICES
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With many years of experience both agency and client-side, Lindsay brings a strategic yet hands-on approach to social media to drive tangible business results. She knows how to create compelling content strategies that build brand love and commercial impact.
Strategy | Engagement | Content production | Channel management | Influencer collabs | Partnership management
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With a unique blend of strategic insight and creative execution, Lindsay helps companies build, refine and grow brands that truly resonate.
Whether launching into new markets, refreshing an established brand, or building something new, Lindsay can bring clarity, experience and expertise to your brand.
From architecture, positioning and tone of voice to visual identity and executions.
Strategy | Identity | Comms | Activations
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Lindsay aims to create authentic, engaging brand experiences that spark conversation and drive powerful word of mouth. With the help of influencers, brandpartnerships, CRM ambassador programmes and events - coupled with an understanding of WOM and what drives it, Lindsay helps brands become part of the conversation - both online and IRL.
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With a track record of delivering events from sampling in stores and even fields, to large expos and a star-studded launch event, Lindsay brings a strategic and creative approach to events to amplify brand presence and drive results.
Sampling | Experiential |Trade
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Proven expertise in driving market expansion, particularly in navigating the complexitities of launching into new regions and scaling brands internationally.
Lindsay brings deep, hands-on experience in expanding brands into the US - a market she knows both professionally and personally. She has worked across sales, supply chain and marketing to ensure brand relevance and operational readiness, while also aligning stakeholders from Board level to retail partners.
Her commercial mindset, hands-on approach and ability to integrate quickly make her a strong partner for businesses looking to grow into new markets with speed and impact.
